It appears that the shopping skills acquired by consumers who are more involved in and enjoy shopping may lead to higher satisfaction. The results of the study showed that people who, in general, enjoy clothing shopping feel more satisfied with their clothing shopping. Pearson correlation, chi-square statistics, t-test, ANOVA, and EQS for structural equation modeling were utilized. To test the proposed model, a convenience sample of male and female Korean college students was employed. Emotional responses in stores can be affected by the store's environment, arguing positive mood is a significant predictor of both extra time, unplanned spending in shopping, and shopping satisfaction. Hedonic shoppers tend to seek variety and use exploratory buying behavior to experience the emotion of pleasant arousal in a retail setting. Involvement may heighten consumers' excitement with the shopping experience. According to the existing literature, consumers' hedonic shopping value is associated with several antecedents such as involvement, variety seeking, and physical environment of stores. Hedonic shopping value is an emotional and hedonic appreciation of shopping. The purpose of the present study was to investigate the moderating role of hedonic shopping value in shopping experience satisfaction in the context of clothing shopping.Citeable URL: Descriptions Attribute Name
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