If you don’t want to put a limit on the interactivity of your presentation, you can opt for a digital presentation with Q&A functionality to get answers from your viewers, in addition to other interactive features like quizzes or comments. This limits the amount of participation that you get based on how much time you can spend on that section, meaning that you’ll only be engaging the small percentage of your audience that actually gets to answer. For example, having a question and answer section in your deck requires you to stop the flow of your presentation and call on your audience for them to share their answers one at a time. While presenters can still try to add interactive elements to their presentations, PowerPoint makes them difficult to carry out.
Without that interactivity, the audience just doesn’t connect and is never engaged, and the information in the presentation never makes its way into their memory. There’s no collaboration, no active participation, no outlet for the audience to share their thoughts, and just no reason to actually engage with the slides. Their ability to involve themselves in the content isn’t an option with PowerPoint, so they tune it out or shift their focus elsewhere, because a PowerPoint presentation goes one way – to the audience. Now, put those same 3 billion social media users in a room and give them a PowerPoint presentation, the likelihood is that they’ll be disinterested and disengaged.
The ability for people to comment, like, share, and much more puts power in the hands of the audience, which allows them to be more involved with the information they’re seeing. But what is it about the social media that makes it our favorite information resource? The fact that it’s interactive. Between Facebook, Twitter, Instagram, YouTube, and all the other social platforms, it’s estimated that there are over 3 billion social media users around the globe. Today, most people opt to get their daily dose of information through social media, logging on through their smartphone and scrolling through their feed to see the latest trending stories.
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